5 Things You Can Do Right Now To Get More Customers To Your Business
No matter how long you've been in business, how loyal your customers are, or how good your product or service is, you NEED more new customers flowing into your business. Like it or not, the old methods have become ineffective. More and more people are cutting their cable in favour of streaming content, newspapers are mostly flyers and ads which hit the garbage before being read. Phone books are non-existent, and even TV and radio ads are no longer the best way to reach your customers. Here is what you need to do to keep ahead of the curve, and ahead of the competition.

Update and maintain all of your social media accounts!

Whether you have been keeping up on your personal Social Media or not, if you operate a business of any kind, you need to keep your current and potential customers up-to-date on what is going on with your business. They need to feel familiar with you so that you come to mind first when they have a need that you can fulfill. Add to that, people spent an average of 3 hours per day looking at content on their phones. That's more than they spend watching TV, by a wide margin.

Facebook - Over 2 billion unique pages, well over 1 billion users, powerful AI software that makes sure every user is shown content that they will respond to. If you think you don't need Facebook for your business, think again. YOUR customers are on Facebook. Facebook will find them for you. All you need to do is bring them into your business.

Facebook Ads - "When you are David and you are playing against Goliath, you have to do David tactics. And our little slingshot with a rock right now is Facebook ads." -Gary Vaynerchuk, founder of VaynerMedia
Over the past 10 years, Facebook has become the world's largest data centre. It has everyone's info, yes even yours. The good news is, now YOU can use that same data to find your ideal client and put your ads right in front of them wherever they are. For example, Your ideal client is a woman within 5km of you between the ages of 35 and 50, whose interests include candles, cooking, and yoga, who has a household income over $100,000/yr. Facebook can find those people for you. And if they do show any interest in your ad, Facebook will keep putting your ad in front of them in an attempt to get them in contact with you. The proof is undeniable, there is almost NO business that doesn't NEED Facebook.  

Instagram - During the last 3 years, Instagram is becoming the most popular Social Media platform. Feeding people's short attention spans with only things that the user has previously shown interest in. As your following grows, your FREE advertising reach grows! The average human attention span is now only 8 seconds. That's 1 second less than a goldfish. Fortunately, Instagram can also show your ads to your hyper-targeted audience using Facebook's ads platform.

Twitter - Some don't think of Twitter as a necessary business tool. I would like to make the case that it is. Your local leaders, local Chamber of Commerce, Local Municipalities all are regularly tweeting info about current events in your area. Add to that, there are dozens of groups on twitter solely dedicated to business networking. Even if just used as a PR tool, Twitter can help you create and maintain solid relationships in your local area and beyond.

LinkedIn - It goes without saying that THE business Social Media network is important. Don't just build a business profile and leave, though. Yes, people need to find you, but LinkedIn can be an important tool for networking. "Your network is your net worth" - Tim Sanders, former Yahoo! director. Run a B2B operation? There might be no more lead-rich platform in the world. Besides, whoever does find your profile by search, they will see some social proof when they see your active profile with several posts and many friends.

While these may sound like a lot of work, once set up they really only take a few minutes per week. If any of this sounds intimidating, keep an eye out for our next posts. We will break each platform down and show you how to actually use each of these to the best of your ability.

If you are ready to get the best strategy together so you can start using these powerful platforms for all their worth, click the link below to set up a FREE strategy session with us! We take a deep dive into your business, current marketing arrangement and social engagement to point you in the right direction.

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